Simply Juicy Travel
Services delivered:UX/UI design | Visual design | Web development | SEO | WordPress
Simply Juicy Travel is a global travel management company specializing in planning any type of trip, a new website was crucial in order for the business to provide potential customers with a way to contact the business for booking trips.
Strategic Design Thinking
I approached this project by focusing on not only the core brand image and also the customers the brand was looking to attract with their trabel management service.
Identifying the Problem
Although the founder had explored branding concepts before, none of the previous concepts aligned with her desired brand image for Simply Juicy Travel to appeal to her target audience.
Initial Approach
My first step was to design an eye catching yet simple logo that would resonate with Simply Juicy travel's target market and work well across all media.
Creative Execution
Once I created the logo and specified color palettes and fonts, I began designing the customer facing website. Using a combination of research, user feedback and business goals, I designed a website that allowed users to contact Simply Juicy Travel for booking inquiries, and allowed the content creators to post regular blog posts for users to comment and engage with.
The Final Result
The final project was a fully developed brand package that included a responsive website for all devices, a professional logo and branding, and fully branded social media accounts to help drive traffic to the new website.
